Canonical URLs: What Are They and Why Are They Important?

Published - June 20, 2020

SEO is important for every website, and an online store is no exception. Canonical URLs play a critical role in ensuring that your client’s website isn’t penalized by search engines and that the SEO is strong. They make sure that search engines don’t get confused when different URLs point to the same content or webpage, and can help inform which URLs have identical or highly similar content.