Now you can eat your Instagram posts?!?

Yes, a bit catchy headline, but Brazilian marketing agency Africa has come up with a way to advertise for Heinz by enabling Instagram users in Brazil to actually eat the food pictured in the food posts.

Users looking at pictures of burgers could swipe up to order the burger, which would be delivered by Heinz Brazil in a personalized box.

Read more about it on springwise.com or Agency Africa.